Yumdy Kitchen is an ultra-modern kitchen whose target customers are the working class who find it hard or almost impossible to get good food during working hours due to busy schedules. The dedicated mobile app solves these problems and incorporates swift delivery to specified locations.
I designed the User Experience for this product in 5 core stages; EMPATHIZE, IDEATE, DESIGN, PROTOTYPE AND TEST.
Most Awka residents in the working class find it hard or almost impossible to get good food during working hours due to busy schedules.
Design a food ordering and delivery app for Yumdy Kitchen to help all levels of the working class stay productive.
Brand Design, UX Design, UX Research, UI Design - from concept to delivery.
UX Writing by Somto Igboamaeze.
In my interviews with people who said they were very likely to use a service like the Yumdy Kitchen app, I was able to identify the following user groups:
Group 1: Working adults who would like a healthy lunch during work hours but are not able to leave their workplace. These users:
Group 2: Working adults who would like a healthy dinner during the work week but are not able to cook most nights. These users:
I conducted interviews and created empathy maps to understand the users I’m designing for their needs. A primary user group identified through research was working adults residing in Awka city who don’t have time to cook meals.
This user group confirmed initial assumptions about Yumdy Kitchen customers, but research also revealed that time was not the only factor limiting users from cooking at home.
Other user problems included obligations, interests, or challenges that make it difficult to get groceries for cooking or go to restaurants in-person during working hours or breaks.
I carefully picked 3 competitors, which are; Ofiaku Kitchen, a city-popular kitchen that offers hygienically prepared local dishes, BukkaHut, a people-centric brand that offers a wide variety of meals that delivers an original taste of homemade meals while prioritising health hygiene, and Blucabana Restaurant and Café, a relaxed restaurant with an international flair that offers a wide selection of local and international delicacies.
Ofiaku Kitchen is a direct competitor to Yumdy Kitchen, while Bukka Hut and Blucabana Restaurant and Café are indirect competitors to Yumdy Kitchen.
I used the big-picture storyboard approach for ideation
I made a straightforward flow diagram of the key things the user can perform to show all the capability. Here is a diagram of one of the flows
As the initial design phase continued, I made sure to base screen designs on feedback and findings from user research.
I conducted two rounds of usability studies involving 5 participants whom I chose via a survey.
Determine if users can complete core tasks within the prototype of the Yumdy Kitchen app. Determine if the Yumdy Kitchen app is difficult to use.
Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 findings:
Round 2 findings:
Early designs allowed users to browse through valuable health information, also helped returning customers easily reorder their previous order. I revised designs to give users the ability to also order through a menu in the footer.
Based on user feedback from the 2nd usability study, the Yumdy experience is intuitive, the App is easy to use, and helps accomplish the goals of the end user.
The app makes users feel like Yumdy Kitchen thinks about how to meet their needs.
"Overall, I'd say that errm in terms of using the app, it was easy for me. I don’t think any one that makes use of mobile apps will find it hard. I love the choice of colours."
While designing the Yumdy Food Ordering App, I learned that the first ideas for a design project are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.